Orlando apparel company raises money for shooting victims selling socks

ORLANDO, Fla. (WOFL FOX 35) - People all over the world are putting their best foot forward to help victims of the Pulse nightclub shooting. But a small Orlando company has one of the more unique fundraisers going. FOX 35's Tom Johnson shows you how Rock 'Em Apparel is stepping up.

Rob Starkman's "Rock 'em" apparel is a company on the rise. They make colorful branded socks for 25 different major colleges plus 20 NBA and MLS teams including Orlando City. 

After the Pulse nightclub shooting the apparel company developed Orlando United socks and those socks have quickly taken off.