Can I Offer You a Cup of Soup?

It's not your traditional cup of noodles but Campbells soup is now partnering with Keurig to make it even easier to 'brew' your lunch. 

According to their marketing folks, you just dump the packet of ingredients into a mug, insert a K-Cup into your trusty Keurig and push brew. And voila your lunch is ready in just moments.

No more can and opener, no more microwave, no more pop tops, just a little K-Cup. I don't know..does it seem a little too processed? What happened to soup out of the pan?