Want $100K? Attorney John Morgan wants you to name his new Florida political party

John Morgan wants to create new party in Florida

John Morgan, a personal injury attorney and founder of Morgan and Morgan, wants to create a third political party and is offering $100K to the winner of a contest to name it. FOX 13's Blake DeVine reports.

TAMPA, Fla. - John Morgan, a personal injury attorney and founder of Morgan and Morgan, wants to create a third political party and is offering $100K to the winner of a contest to name it.

What we know:

Morgan said he wants to create a third party that has "labels" associated with it.

Over the next few days, Morgan said he is going to be rolling out the paperwork that he already has done to create a third party in Florida.

He added that he is going to have a contest to name the third party and the winner will get $100,000.

What they're saying:

"I hope we in Florida can kick-start a real third-party movement in the United States. Launched in Florida. No labels don’t work because everybody wants to be a member of a team. Have you ever seen anybody walk around with a jersey with no logo and no number and no name? Hell no."

He said only having a two-party system is hindering Florida because most people agree on most things, but once you put up the Democratic or Republican Party, then nothing gets done.

In the same video, Morgan announced that he is not running for governor. He noted that there isn't anybody running who he "really has a problem with."

Courtesy: John Morgan/X

"There’s a lot of things I would like to do for Florida, but my time is limited," Morgan explained. "I also started thinking about the job itself, and I’m not the kind of guy that can campaign door-to-door or go to Wawas or Buc-ee’s and cut yellow ribbons for you know grand openings. Then I started thinking about the hurricanes and, you know, I like to go to bed with a gummy and I wouldn’t be able to take my gummies during hurricane season. So, I didn’t like that either."

Dig deeper:

According to a recent poll by the Pew Research Center, 37% of Americans want more major political parties.

UCF political science professor Aubrey Jewett is seeing that frustration show up with younger voters.

"There's definitely some signs that a lot of Americans are frustrated with the major political parties," Jewett said.

Along with building a billion-dollar personal injury law firm, Morgan has been a prominent political donor, helping raise Florida’s minimum wage to $15 an hour and supporting the statewide push to legalize medical marijuana.

"I do believe my two Constitutional amendments, raising the minimum wage to $15 an hour and legalizing marijuana, medical marijuana, has been more impactful than anything any governor has ever done, so I’m satisfied," Morgan stated. "Most things that happen in Tallahassee benefit the top one percent or the .01%, but everything I did with the amendments was to benefit you – the people."

Morgan first floated the idea of a new political party in 2025.

"I would bet a lot of his party would be focused on affordability issues," Jewett said. "That is the number one issue right now in Florida."

Despite the attorney’s nationwide notoriety and treasure chest of personal wealth. Jewett says attracting millions to register for a new party is a tall task.

"He [Morgan] is somebody that's got the money to do it if he wants to make it successful," Jewett said.

When it comes to the 2026 midterm elections, Morgan hasn’t endorsed any of the current candidates for governor of Florida.

What we don't know:

It is unclear when the naming contest will begin or how you can submit your entry.