Brad Paisley and his wife, Kimberly Williams-Paisley, are using their platform to help fight hunger in America.
The couple, who opened a free grocery store earlier this year, have pledged to donate 1 million nutritional meals this month. The initiative is billed as the Million Meal Donation Tour, which kicked off in Detroit last week.
The tour will run for two weeks, visiting food banks in 16 major cities including Los Angeles, New York, Houston, Atlanta, Miami and Nashville, Tenn. It will end in Chicago on Sept. 21.
“We’re just rallying to feed people,” Paisley said in a recent interview.
The couple and its food brand, Tiller & Hatch, are working with Feeding America on the initiative. They are hoping to serve individuals and families who are experiencing food insecurities and financial hardship.
These are tough times, but we're all in this together – and it's important to lend a helping hand when you can. For #HungerActionMonth @tillerandhatch has partnered with @feedingamerica for a Million Meal Donation Tour. More than 54 million people may experience food insecurity in 2020, including 1 in 4 children. Help us help them. Visit tour.tillerandhatch.com to learn how. #EveryMealMatters
Some of the distributed meals will include artisanal pastas, hearty stews and flavorful soups. The meals will be packed in semi-trucks with about 750,000 pounds of food to feed more than 60,000 families.
Williams-Paisley said they are grateful to be servants to the community during the coronavirus pandemic.
“So many of us feel helpless during this time,” she said. “It just feels like there’s one disaster after another. One challenging situation after another. But it’s been really wonderful for both of us to have this outlet that was coming into fruition. We can’t solve all the problems. But to tackle this issue, it’s been really empowering.”
The couple’s new initiative comes after they opened their free grocery store called The Store in May in Nashville to help needy families. The idea for their store originated after the couple volunteered their kids' service at a similar store in Santa Barbara, Calif.
Since their store’s opening, the couple has heard countless stories about people who never thought they’d need food assistance but are now seeking it. Paisley said more than 54 million people have experienced food insecurity in 2020, including 18 million children.
“Now it’s a matter of what’s happening and trying to figure out how to not let people fall through the cracks,” Paisley said. “It’s been a lot of people who have been poor for a long time. But then, there are others who were financially sound six months ago, but now have fallen on hard times. We are seeing this first-hand. We are trying to meet their needs.”
The Associated Press contributed to this report.