McDonald’s testing AI-powered drive-thrus: What to know
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CHICAGO - McDonald's customers may soon be giving their orders to a robot.
McDonald’s testing AI drive-thrus
Big picture view:
The fast-food chain McDonald’s is testing AI-enabled ordering called "Archy" powered by ArchIQ technology.
The AI service is being tested at five McDonald’s restaurants in the Chicago area and is part of its test-and-learn approach to innovation.
A drive-thru sign at a McDonald's restaurant in Martinez, California, US, on Tuesday, Feb. 4, 2025. (Credit: David Paul Morris/Bloomberg via Getty Images)
McDonald's is continuing to evaluate technologies that can improve speed, accuracy, and experience for its customers and workers.
At this time, the company has not confirmed plans for a broader rollout.
Initiative part of ‘McDonald’s Next’
The backstory:
The initiative is part of the company's new brand strategy called McDonald’s Next, which was announced last week.
While introducing McDonald’s Next, CEO Chris Kempczinski said that customers shouldn't have to choose between "hospitality or speed."
McFranchisee, an X account for a McDonald's franchise, said this week that Google was affiliated with the new project.
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"Meet Archy IQ - no, we are not new to AOT. In fact, we have been in this AI field for about 8 years," McFranchisee wrote on X.
McFranchisee continued, "We sold our in-house model to IBM and moved on as it wasn’t good enough for our needs. As mentioned below, I wanted to hire Google (who uses NVIDIA) to service our AOT 3 years ago and found out today that Google is behind this project. We are currently in 5 test stores, having processed over 1M transactions with about 90% of orders completed without human escalations. Impressive for a new test."
The Source: This story was reported from Los Angeles. FOX Business contributed.
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