So you missed the doorbuster deals on Thanksgiving, and didn't make it out this morning. You probably think the deals are over, but shoppers we spoke to say you're not out of the game yet.
Rob Doan, saved about $70 on a Samsung Sound Bar, "This one was today only, so I'm glad we got it."
Since Black Friday now starts Thursday evening, stores are spreading out their deals, by day and even hours, giving shoppers incentives to keep coming back. From smart watches to 70 inch TV's the gettin' was still good Friday afternoon, "I was gonna avoid the whole Black Friday experience, but if you can get good deals, it's worth it."
Best Buy has deals by the day, Toys R Us by the hour, bringing in crowds at differnt parts of the day and restocking overnight. This Toys R Us store manager telling us, this morning's 7 a.m doorbusters - now long gone - will be restocked tonight and available through midnight tomorrow.
The National Retail Federation estimating 136 million people will shop this four day holiday weekend, with overall sales for November and December increasing about 4 percent to 630 billion dollars, when compared to the same shopping period last year.
For those who missed out on Black Friday deals, don't fret, retailers we spoke to say, there's more deals rolling in for Cyber Monday.