Online backlash grows against Target bathroom policy

Target said its policy is not new, but is a restatement of corporate policy. (target.com)

Target is facing an increasing backlash over its policy allowing customers and employees to use whichever bathroom they choose.  A pledge to boycott its stores, launched last week by the conservative Christian non-profit group American Family Association, has received more than 545,000 signatures.  

Target announced the policy on its website not long after North Carolina passed its controversial “bathroom bill,” which makes it illegal for transgender individuals to use bathrooms they feel correspond to their gender, rather than the sex listed on their birth certificates.

Target spokesperson Molly Snyder told USA Today the company is standing by its policy and “we continue to believe that this is the right thing for Target.” She noted that many stores feature single-stall, family bathrooms in addition to larger facilities.