Influencer marketing: Here's how it works

What does it take to become a social media star or influencer? It's been a growing field over the years as companies are now paying social media influencers to pitch their products or services. And if you do it well -- and have a big following -- the paycheck can be huge. Alessandro Bogliari, CEO and co-founder of The Influencer Marketing Factory, talks about how this new-age marketing works.

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