Grocery shopping online doesn't curb the impulse buy

- Impulse shopping is big business, we're talking close to $18 billion dollars big!  Nearly 90% of us admit to impulse shopping with the average impulse buy costing $82 dollars each month.  And just because we're shopping more online, experts say the impulse buy isn't going away.

Dr. Mark Johnston is a Professor at Crummer's Graduate School of Business at Rollins College.
"What we see is that Amazon's approach to making suggestions is successful.  It works, if you're buying this, then this goes with that."

Aldi has now joined Whole Foods, Publix and Wal-Mart in the grocery store delivery game.  Each offering different delivery deals depending on the amount you buy and whether you're enrolled in their membership programs.

Johnston says it's common knowledge among experts, for every one item you buy online, you check out with 3 in your cart.  And now grocery stores are banking on this online buying trend.

"They're looking at you as you shop, reveals Johnston, you create that cart for them and they're going to be looking at it and making suggestions for you."

For tips on how to curb your online impulse buying make sure to watch the story!
 

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