Pet finding mobile app could reunite owners with lost pets

It's being called the modern day lost pet poster a mobile app that could alert thousands of people instantly, about your lost pet.
Shelby, a dog at the Humane Society, isn't one of them, but often some of his furry cousins in Sumter County become lost.
William Gottschalk is Chairman and President of the Humane Society of Sumter County.
"In the Villages alone, my guess would probably be at least one pet a day goes missing," Gottschalk said.
To help find those furry friends, in addition to micro-chipping, the Humane Society of Sumter County is one of the first in the nation to use a new free service called mobiPet. William Gottschalk said the web application's creator approached them months ago about being involved. They're partnering with The Villages HOA, too.
 "You are in control. You're telling everyone else that my dog is lost, or my cat is lost, please look for it," Gottschalk said.
The free web app bills itself as "the world's first photo Amber alert for missing pets."
 MobiPET's website said it works by texting the word LOST to, or hitting the lost pet button on the web app. A photo alert immediately goes out via text to all registered pet owners and finders users within a 2 miles radius, as well as to animal control centers and shelters within 30 miles with a paid subscription.
 "That's awesome," said Felicita Colon, of Ocala, about the web app.
Her 2-year-old Chihuahua, Rusty, went missing Saturday.
"I'm heartbroken," she said.
Colon put her dog's picture all over social media. She believes he was stolen.
"He is my therapy dog," Colon said. "I am a heart patient. And, he knows when certain medial issues are starting."
Fox 35 told Colon about the free web app. She signed up Thursday. She said it'll "…Help spread the word."
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