Pink Out Initiative helps uninsured women fight breast cancer

- Orlando Mayor Buddy Dyer, District 3 City Commissioner Robert F. Stuart,  restaurateur John Rivers, and leaders with Florida Hospital for Women gathered at Lake Eola Park on Wednesday to kick off the annual Pink Out initiative, which provides access to care for under-served and uninsured women battling breast cancer.

Florida’s iconic pink yard flamingos are a signature element of Pink Out, which coincides with Breast Cancer Awareness month. This year, flamingos are gathered in a flock at Lake Eola Park, representing the 1,890 women who will be newly diagnosed with breast cancer across Central Florida by the end of this year.

“The City of Orlando is pleased to partner with Florida Hospital and 4 Rivers Restaurant Group on this important initiative,” said Orlando Mayor Buddy Dyer. “Each year, we enjoy seeing these flamingo flocks pop up around town, and they serve as an effective visual reminder of the importance of mammograms.”

Florida Hospital’s Pink Out campaign began in Winter Park in 2011, and has since expanded throughout Central Florida.

Proceeds from the sales of the yard flamingos and community donations have funded breast cancer screenings for more than 6,500 women who otherwise could not afford a mammogram. Several dozen of those women were diagnosed and treated for breast cancer.

Throughout October, Florida Hospital is offering mammograms for $30. The screenings are offered at more than a dozen Central Florida locations. To learn more, visit

“Breast cancer is very treatable when detected early, and we want women to know that getting a mammogram is not only extremely important, it can also be convenient and affordable,” said Dr. Lisa Minton, surgeon and breast cancer specialist at Florida Hospital.


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