Signs line businesses on U.S. 17/92 in DeBary, as family members frantically post flyers in search of 27-year-old Ashley Hoffman.
"Did somebody hurt her? Did she go out to a bar? Did somebody put something in her drink? Was she passed out?" asks Ashley's biological mother, Penny Goforth.
Volusia County investigators say she disappeared in the evening hours of Sunday August 20th.
She's 5 feet tall, weighs 100 pounds, and drives a 2007 White Ford Taurus.
Her family says she disappeared after celebrating her daughter's second birthday.
"Never came back home. Her phone is off. Can't find her car. And she doesn't have her insulin and this is not like her." Goforth tells Fox 35.
Penny Goforth goes on to say that Ashley and her daughter, Alexis, live with Ashley's adoptive mother.
After the family celebration, Penny says Ashley dropped off Alexis at her adoptive mother's home and said she was going out to play pool.
"Everybody is amazed that this is happening because this is out of the ordinary for Ashley. They know how much she loves her daughter and that she wouldn't leave her daughter."
Investigators say Ashley has no history of mental illness.
Penny says it's been 72 hours since her disappearance and not knowing what Ashley could be going through is torture, "Who's doing what to her? Why? Where is she? It's just mind boggling. You can't sleep, you can't think. It's horrible. I can't imagine anyone going through this."
If you have any information about Ashley's whereabouts, please contact the Volusia County Sheriff's Office at (386) 943-7866 or 911.