Reactions to new Facebook emojis mixed

- How do you feel about Facebook’s new reaction buttons?

A couple of shoppers who stopped to talk to FOX 35 on Park Avenue on Friday told us they were leaning towards the new angry face.   "I think they're stupid personally,” said Cory Delone, of Ormand Beach.  "Seems excessive to me,” said Claudia Pensa Bowen, of Toronto.

But Facebook fans like Marc Hardekopf, of Orlando, have long asked for a way to respond to their friends’ news with something other than the thumbs up of Facebook’s iconic “like” button.  "I would have liked many times to have a dislike button,” Hardekopf said.

Facebook rolled out a spectrum of emoticons early this week. "They're really trying to emotionally involve you in everything that's happening on your wall,” said Tom Jelneck, owner of On Target Digital Marketing in Maitland.

Jelneck said Facebook didn’t simply create emojis to give users more options; they’re using them to monitor and analyze behavior and fill Facebook feeds with posts that keep users on the site longer.  "If you keep hating something, well, it's going to keep you on that page longer believe it or not, so sometimes the controversial stuff that you don't like may be stuff they want to dish out to you just to keep you engaged longer,” Jelneck explained.

In an email to FOX 35, Facebook acknowledged, "Our goal is to show you the stories that matter the most to you.  If someone uses a reaction, we will infer they want to see more of that type of post."

Knowing that, Handekopf’s feelings about the new buttons didn’t change. “I would give them a thumbs up,” he said. 

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