SeaWorld's decision to stop breeding killer whales is already paying off. The company's stock went about about 10 percent hours after they made the announcement on Thursday.
Besides ending orca breeding, SeaWorld Entertainment also announced it is phasing out the theatrical shows. SeaWorld says the changes could increase attendance by nearly 1 million visitors. That would generate an extra 80 million dollars in revenue over the next 5 years.
SeaWorld also announced that they are abandoning their 300 million dollar Blue World orca habitat project.
There are currently 29 orcas at SeaWorld's 3 parks; one of which is pregnant.