CryptoKitty, the latest online fascination is part art, part game and part of crypto currency revolution.
Each digital feline has its own set of unique features, or "cattributes," which make it impossible to copy.
"This technology makes it so that digital art and digital assets can be truly one of a kind," reveals Bryce Bladon, one of the co-founders who works for AxiomZen.
Nearly a dozen of these digital DNA cats have sold for more than $100,000 giving some in the art world a moment of "paws."
"It's an interesting surprise, I haven't seen anything like it, says Barbara Hartley, the director of the Downtown Orlando Arts District. "Bitcoin has been around for awhile and it's all taking off, so there's an audience for this type of art in the digital community.
Online users are learning to buy, sell, trade and breed these one-of-a-kind digi-collectibles with cryptocurrency and blockchain technology. Right now close to a million CryptoKitties are living online. Most are selling for a buck or two, with the rare breed getting six figures.
"The blockchain and what it means for the every day consumer is incredibly powerful," says Bladon. "It puts ownership rights and the ability to own a digital asset into the hands of the consumer."
Over 200,000 users have already signed on to be a part of this digital art craze with nearly $20 million in cryptocurrency already invested. The company plans to curtail their first generation CryptoKitties this November which could turn out to be the purr-fect treat for early investors.