With more than 150 million people around the world connected to a cause, Facebook has launched a new way for groups to raise money.
People raise money for disaster relief, they search for missing children, and they bring attention to the issues they care about.
Facebook says it is testing “fundraisers” which is a new tool and is improving their Donate button, to allow people to donate to charities without leaving Facebook.
They say they hope these features help nonprofits reach new supporters, engage their community and get the valuable funding they need to continue their good work.
In 2013, Facebook first tested different ways for nonprofits to fundraise on the social media website.
As a company they have also partnered with organizations to create donation campaigns after major natural disasters, like the Nepal earthquake.
“Fundraisers” are a dedicated place to raise funds from a nonprofit’s Page for a specific campaign.
Nonprofits can tell their campaign story, rally supporters, collect donations and visibly track progress toward a goal for year-end drives, themed campaigns and special projects such as building a clean water well or funding a clothing drive.
People will be able to donate in just a few taps and share their donations with friends. All shared posts will also include a Donate button, making it easy for anyone who sees it to donate and join the fundraiser directly from News Feed.
A Donate button for Pages and posts
To help nonprofits increase donations, Facebook says it is improving their Donate button and making it available on Pages and posts. Adding a Donate button to a Page will give a nonprofit a consistent place to collect donations, even as they update their Page’s content. Including a Donate button on a post will give people an easy way to donate directly from News Feed.
Facebook says both of these buttons will make it easy for supporters to contribute using a one-page form without leaving Facebook, and share that they donated with their friends.