'Force Friday' excites Star Wars fans worldwide

This Friday, there is an awakening for Star Wars collectors everywhere.
September 4, a.k.a. Force Friday started with the highly-anticipated midnight release of Star Wars: The Force Awakens toys, collectibles, gadgets, and more.
It’s the world’s first chance to own official product celebrating the next installment of the Star Wars saga. 
  • Amazon.com: Amazon.com is celebrating Force Friday by offering customers access to a variety of new Star Wars products, as well as deals on select Star Wars items. Customers can visit Amazon’s Star Wars Store to find a wide selection of new toys and games, including Amazon exclusives, deals, and much more.
  • In ALL Disney Store locations throughout North America, doors opened for business on Force Friday with Star Wars-themed opening ceremonies, offering a galactic twist on the traditional “Unlocking Imagination” ritual.


  • On DisneyStore.com, fans can enjoy special Limited Edition product, as well as free shipping on all Star Wars items from September 4 – 6.
  • Disney Parks: At the World of Disney store in Disneyland Resort’s Downtown Disney District and Once Upon a Toy in Walt Disney World Resort’s Downtown Disney Marketplace, fans can join a event starting at midnight! Attendees will have first access to Star Wars: The Force Awakens products and parks-exclusive merchandise, including a Force Friday logo messenger bag.
  • Target: A total of 207 Target stores will open at midnight on September 4, with all the new Star Wars: The Force Awakens items available and more. VisitTarget.com/starwars to locate a store near you. But that’s not all.In honor of Force Friday, Target has also launched Share the Force: an interactive experience that allows you to join fans around the world and share your Star Wars memories. Visit sharetheforce.target.com to add your memories. 
  • Toys”R”Us: Toys”R”Us stores and ToysRUs.com have launched “Destination: Star Wars“ — a huge celebration and source for all things Star Wars on Force Friday! All Toys”R”Us stores will open at midnight, with special giveaways including a limited edition LEGO Star Wars Commemorative Brick and an exclusive Star Wars poster, while supplies last.
To find Force Friday events happening in your neighborhood, visit walmart.com/starwars!
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